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Technology | FMCG | Health & Beauty | Leisure & Entertainment | Retail

Dear Sheena

Welcome to the December issue of Experience Bulletin – LoewyBe’s monthly round up of brand news from the world of experiential marketing.

Thanks for taking the time to open and read last month’s Bulletin – we hope you found it useful.

This month, discover how luxury loos in New York, lakes of cranberries at Kew Gardens and whisky tasting in Gieves & Hawkes stores are helping brands connect with consumers in novel ways.

Also, please take a moment to vote in this month’s “Reader’s Poll” and let us know how important experiential marketing will be for you in 2007.

Finally, from all the team at LoewyBe, a very merry Christmas and Happy New Year.

Joss Davidge
Business Development Director

Ringing in the New Year with Nokia...click here

Suits You Sir, says Balvenie...click here.

What are you up to this V KEND?...click here.

Southern Comfort stakes it all on poker experience!...click here.

Is it a pond or an Ocean?...click here.

Charmin invites New Yorkers to “Go in Style” in Times Square....click here.

“They think it’s all experiential. It is now.”...click here.

Microsoft goes underground with new X-Box experience...click here.

Walk through the story of Christmas at Westfield...click here.

Pizza, music, Nintendo – the perfect midnight feast...click here.

We keep a close track on experiential marketing campaigns and trends from around the world, which we round up in this monthly Experience Bulletin. We're always interested to hear your viewpoint, so please do vote in our 'Reader's Poll'. And if you know someone else who would benefit from this bulletin, please use the ' Forward to a Friend' button and let them know you're thinking about them!

innocent Drinks has appointed LoewyBe to handle a New Year experiential campaign for its range of smoothies, following a competitive pitch.

innocent is a brand that has long embraced the value of experiential marketing, and we’re relishing the chance to work together. Details of the activity remain under wraps, but will involve the distribution of several hundred thousand samples.

Meanwhile, we’re busy gearing up for an even Bigger “Biggest Round” for Scottish & Newcastle in 2007, as the UK’s biggest on-trade campaign moves into its third year.

These and other new business wins means we’re now looking for ambitious new recruits to join our rapidly expanding team. Roll on 2007!

Readers Poll

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