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Travel & Tourism | Leisure & Entertainment |Technology |  Food & Drink |  FMCG 
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Dear Emma

Welcome to this issue of Experience Bulletin – the monthly round-up from BEcause of brand news from the world of
experiential marketing.

This month, discover how cartoon takeovers at convenience stores, scrub downs at festivals and shoe shining in the city are helping consumers connect to brands in novel and exciting ways.

Please take a moment to have a go at our new monthly Quick Quiz. All correct answers will be placed in a prize draw with the lucky winner receiving a case of their favourite Scottish and Newcastle product.

Did you know..?

The Marketing Communications Consultants Association (MCCA) has reported that 70% of its members now offer Experiential Marketing – a figure up from almost nothing two years ago.

All the best

Joss Davidge
Business Development Director

 technology 

Lucky takes to the ‘Denim Highway’...read more.

 

 

Nintendo plays mind games...read more.

 

Audi takes the VIP route ...read more.

Gumtree’s Summer Sports Day ...read more.

Shiny shoes make cleaner footprints at E.On ...read more.

WebEx ...read more.

food-&-drink

The Simpsons take over at 7-Eleven...read more.

Show you care with V Water... read more.

 leaisureentertainment

Budding bag designers flock to Esprit...read more.

Men get put through the Lynx Manwash... read more.
BEcause experiential marketing logo

BEcause is an award winning experiential marketing agency. Our mission is to create engaging, real-life interaction between brands and consumers where every sense is targeted, and every emotion engaged to challenge perceptions and change behaviour.

We keep a close track on experiential marketing campaigns and trends from around the world, which we round up in this monthly Experience Bulletin. If you know someone else who would benefit from this bulletin, please use the 'Forward to a Friend' button and let them know you're thinking about them!

e: joss.davidge@becauseexperiential.com
t: 020 7244 4900
f: 020 7244 4901
www.becauseexperiential.com

BEcause Experiential Marketing, Gloucester Park, 95 Cromwell Road London SW7 4DL

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Jacques@72dpi

Activity is now underway on our latest campaign for Pampers. Brand Ambassadors are touring supermarkets nationwide, recreating part of the brand’s latest TV ad campaign to highlight the superior absorption properties of the brand’s Baby Dry nappies versus competitor brands. The live experience is being supported by price promotions and free gifts and runs until September.

Building firmly on our success at last month’s Sceptre Awards we were delighted to find that we have been shortlisted in three categories at this year’s Impact Awards (and two categories at the Event Awards). We are the only agency shortlisted in both consumer and trade categories. 

Our campaigns for Innocent, Scottish and Newcastle and Pampers have been selected as contenders for the Consumer Campaign of the Year, Trade Campaign of the Year and Experiential Agency of the Year.
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Quick Quiz

US Convenience store 7-Eleven has launched an experiential campaign where one lucky consumer will have their likeness transformed into a character in which hit TV show?

South Park
The Simpsons
Family Guy


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