It’s raining WiFi

WiFi network The Cloud is using experiential activity to promote its new WiFi mobility network in London’s Square Mile, a move set to benefit 350,000 City workers. Weather Girls in yellow rain macs will be positioned throughout the Square Mile delivering the benefits of Cloud’s WiFi network coverage in the style of a weather report - “The entire city is covered by Cloud”. In addition, the City’s public places will see actors playing out office scenes designed to showcase the benefits to the cities workers of embracing The Cloud network.


Source: eventsreview.co.uk