ESPN Deportes, the Spanish language sports channel, has unveiled the first of
its virtual gaming roadshows in Los Angeles. ‘The En Vivo Customer Experience’ is
designed to engage sports fans in action-packed virtual games including a rock
climbing wall, virtual football competitions and interactive sports trivia. Visitors
can also watch ESPN Deportes programmes through television monitors and enter
SMS live draws to win multiple prizes. The events are part of a drive to establish
ESPN Deportes as a primary choice of entertainment in the US.
