Innocent is replacing its renowned Fruitstock festival with a series of village
fetes in some of the UK’s biggest cities this summer. The fetes aim to
bring the countryside into the city and to reinforce the brand’s laid-back
and environmentally-friendly image. Visitors will be able to experience traditional
family-orientated fete activities such as welly-wanging, coconut shies, assault
courses, flower arranging, cake stalls and an animal farm. The brand aims
to give the whole family a totally ‘innocent experience’.
