Smirnoff is to run a series of experiential music events
across Scotland under the title ‘Smirnoff & the Electric
Cabaret’. The events will include live performances by
acts including Franz Ferdinand and The Guillemots plus a talent
search competition offering the chance for winners to become
part of a cabaret and perform in Ibiza. The events are part
of a drive by Smirnoff to boost consumers’ affiliation
with the brand and strengthen its share of the vodka market
in Scotland.
