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Dear %%First Name%%
Welcome to this months issue of Experiential Marketing Bulletin – A monthly round up of brand news from the world of experiential marketing from Because.
Thanks for taking the time to open and read last month's Bulletin - we hope you found it interesting and it caused you to pause for thought.
This month, discover how mobile bedrooms at music festivals, green light districts in city centres and popcorn pushing American cheerleaders are helping brands engage with consumers in novel and exciting ways.
If you have any ideas or examples, or would like to post a comment in next months issue, then please feel free to email me using the link above. (Remember to state if you wish to remain anonymous)
Please do take a moment to vote in this month’s "Reader's Poll", and tell us how important experiential marketing will be to your brand plans this summer.
All the best
Joss Davidge
Business Development Director |
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Have you got what it takes to impress a Lynx Minx?...read more.
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Scottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’.
Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these great ciders.
The live brand experience is designed to appeal to both consumers and bar staff and encompasses full training, a teaser phase, merchandising, sampling nights and follow up activity. The campaign runs until September. |
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Readers
Poll
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If you do not receive a confirmation page after clicking submit, please click here
Did you know:
1) Experiential Marketing is voted the number one medium for influencing purchase.
(Jack Morton Worldwide study 2008)
2) The sense of smell (olfactory sense) is the most closely associated sense with memories.
Reader’s Comments:
Comment: “This is a really useful monthly summary…love the website too!” (Anonymous)
Answer: “Thank you, glad you like it.”
Comment: “Do you know if there is a guide to Experiential Marketing? (Anonymous)
Answer: “Yes we can offer an interactive workshop on XM and have a really useful Pocket Guide. Please call us if you’d like to discuss this further.” |
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