British Airways has re-created its newly designed
Club World business class cabin in a high-profile three-day
experiential event in London. The international press corps,
members of the airline’s frequent flyer programme, investors,
shareholders and corporate and leisure agents were invited to
attend the experiential event held in Canary Wharf. The venue
was transformed into a place where style and service effortlessly
merge. Club Dining Room, Kitchen, Private Cinema and Bedroom
areas complete with full size versions of the new seat were
featured to illustrate the characteristics of BA’s new
Club World.