Alpro Soya is targeting railway commuters with
ideas for healthier lifestyles via brand ambassadors who are
handing out branded pads of Post-It notes with questions such
as ‘Walk or Bus?’ The ambassadors will chat to commuters,
encouraging them to enter into the spirit by posting their own
pledges onto a large Alpro display complete with life-size images
of soya plants. The commuters are also treated to a breakfast
pack of Alpro soya yoghurts and milk together with 50p coupons
to encourage healthy snacking and lunchtime options.
