V Papers is implementing an experiential campaign
as part of the nationwide launch of its self sticking rolling
papers. Due to roll out this Spring, the campaign – Stick
It, Don’t Lick It – will run through Summer 2007.
In addition to a massive sampling campaign, the experiential
campaign will feature event sponsorship, club ‘Goody’
packs, an interactive viral game, university ambassadors and
a music track. Six major cities have been identified as hotspots
for the activity.
