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Dear %%First Name%%

Welcome to the March issue of Experience Bulletin – BEcause’s monthly round-up of brand news from the world of experiential marketing.

Thanks for taking the time to open and read last month’s bulletin. We hope you found it useful.

This month, you will learn more about how a singing football shirt sponsor, an ethical film festival, and a big yellow monster are helping brands connect with consumers in novel and exciting ways.

And don’t forget to vote in this month’s “Reader’s Poll”.

All the best

Joss Davidge
Business Development Director

leaisureentertainment

ATP Serves Up Experiential Campaign...read more.

fmcg

Café Culture for Heineken...read more.

A Honey of a Campaign...read more.

I’d Like to Teach the World to Sing...read more.

Soya Good...read more.

Rolling Out an Experiential Campaign...read more.

Experience That’s More Than Just Skin Deep...read more.

Sam-singing in the Terraces...read more.

Flying High with British Airways...read more.

Experiential Opportunity for Men’s Brands...read more.
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BEcause experiential marketing logo

BEcause is an award winning experiential marketing agency. Our mission is to create engaging, real-life interaction between brands and consumers where every sense is targeted, and every emotion engaged to challenge perceptions and change behaviour.

We keep a close track on experiential marketing campaigns and trends from around the world, which we round up in this monthly Experience Bulletin. WeÕre always interested to hear your viewpoint, so please do vote in our ÔReaderÕs PollÕ. And if you know someone else who would benefit from this bulletin, please use the Ô Forward to a FriendÕ button and let them know youÕre thinking about them!

e: raj.randhawa@becauseexperiential.com
t: 020 7798 2141
f: 0870 238 6323
www.becauseexperiential.com

%%Member_Busname%%, %%Member_Addr%%, %%Member_City%% %%Member_State%% %%Member_PostalCode%%

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COI has appointed BEcause to handle a face-to-face campaign for the Department for Education & Skills (DfES). 

Our brief is to promote the uptake of formal childcare amongst lower income families, to help reduce the number of children living in workless households.

We’ll be using face-to-face dialogue and interaction at supermarkets and shopping centres to drive awareness of the benefits, choices and financial help available for formal childcare amongst these families.  The campaign kicks off in early April.
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Readers Poll

Is it important to you whether an agency is a member of a representative trade association?

Yes
No
Not Sure


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 (please note that responses will be treated confidentially and recorded anonymously.)

 

Results from last month’s Reader’s Poll:

The overwhelming response to our re-brand has been very positive, with many great comments about our new name. (Indeed only 2 respondents expressed any doubts.)


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