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Dear Sheena

Welcome to the January issue of Experience Bulletin - LoewyBe's monthly round up of brand news from the world of experiential marketing.

Thanks for taking the time to open and read last month's Bulletin - we hope you found it useful.

This month, discover how inflatable domes on a UK tour, photography of people tasting pickled onions and a mid-winter beach in New York City are helping brands connect with consumers in novel ways.

Also, please take a moment to vote in this month's "Reader's Poll" and let us know what the main benefits of experiential marketing are from your perspective.

All the best

Joss Davidge

Business Development Director


The Big Coconut...click here


Pet the Dog...click here

Just an innocent patch of grass...click here

Martini Moment at the BBC Good Food Show…click here

Baxters’ Souper Idea…click here

Get Your Jordans Frusli Here!…click here

Branston Takes the Pick...click here

Come Play Wii Us...click here

A dome for Adobe...click here

Sony Ericsson Offers Up a ‘Zany’ Experience...click here

Forward in Time...click here

Eight Giant Stops for Lunar Jim...click here


Hamleys Invites Babes to Toyland...click here
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BEcause experiential marketing logo

BEcause is an award winning experiential marketing agency. Our mission is to create engaging, real-life interaction between brands and consumers where every sense is targeted, and every emotion engaged to challenge perceptions and change behaviour.

We keep a close track on experiential marketing campaigns and trends from around the world, which we round up in this monthly Experience Bulletin. We're always interested to hear your viewpoint, so please do vote in our 'Reader's Poll'. And if you know someone else who would benefit from this bulletin, please use the ' Forward to a Friend' button and let them know you're thinking about them!

e: raj.randhawa@becauseexperiential.com
t: 020 7798 2141
f: 0870 238 6323
www.becauseexperiential.com

LoewyBe Crown Reach, 147a Grosvenor Road, London SW1V 3JY

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LoewyBe went walkabout this month when we staged a huge sampling campaign for Foster's Twist on Australia Day (Friday 26th January).

Teams of Brand Advocates dressed in branded Foster's Twist uniforms toured 125 outlets across the country, offering chilled bottles of the amber nectar to customers at their tables at discounted rates.

The activity was the latest phase in a series of pioneering on-trade brand experiences that we've been coordinating for S&N - all designed to drive trial and persuade drinkers to add new S&N brands to their regular repertoires.
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forward- COLEG
Readers Poll

What do you think is the main benefit of experiential marketing?

Building Awareness
Changing Perceptions
Driving Sales
Generating PR coverage
All of the above
None of the above


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