E.ON Energy Challenge Experience
E.ON
E.ON Energy Challenge
The Brief
Communicate to consumers that Powergen is becoming E.ON. Use live brand experience to generate national and regional PR exposure and enhance brand perceptions of E.ON. Raise awareness and educate consumers about the importance of energy saving at home and at work. Bring to life the energy and buzz from E.ON’s latest TV advert, 'The wind of change'.
The Solution
The E.ON Energy Challenge experience was an immersive roadshow, where consumers walked through an interactive house and office to discover how to save energy and money in their home and business. Greeted on arrival by E.ON Brand Ambassadors, consumers were given an Energy Challenge game card, and invited to discover the answers to five energy-saving questions inside the interactive ‘house’. Consumers could explore a fully-equipped kitchen, living room and office, in which energy-saving messages are creatively positioned on relevant items such as ‘only boil enough to fill the cup’ coasters and ‘keep the lid on whilst cooking vegetables’ recipe page. The experience ended in the outdoor E.ON Energy Oasis where bean bags, deck chairs and head massages were on offer for people to ‘relax and save their own energy’. At the end of their experience, consumers were rewarded with an E.ON branded energysaving light bulb and an activity sheet for children to help them start making energy savings at home. Positioned beside the Energy Challenge house, BEcause created a “Wind of Chance” game, that brought to life E.ON’s current TV ad campaign, “Wind of Change”. Here, consumers were challenged to enter a ‘Crystal Maze style game’ in a glass-fronted, E.ON branded beach hut. Contestants had to collect as many red flying tickets as possible in 20 seconds, during which music from the ad plays for everyone to hear. Prizes included eco kettles, power-down plugs and energy-efficient children’s lamps. The E.ON Experience toured for a total of 10 days visiting London’s Covent Garden, Liverpool’s Williamson Square, Chapelfield Shopping Centre in Norwich and Fargate in Sheffield.
The Results
• More then 3000 consumers completed ‘Energy Challenge’ gamecards
• Hundreds of people took part in the ‘Wind of Chance’game
• 3000+ energy saving light bulbs distributed
• Between 5–7000 consumers reached
Communicate to consumers that Powergen is becoming E.ON. Use live brand experience to generate national and regional PR exposure and enhance brand perceptions of E.ON. Raise awareness and educate consumers about the importance of energy saving at home and at work. Bring to life the energy and buzz from E.ON’s latest TV advert, 'The wind of change'.
The Solution
The E.ON Energy Challenge experience was an immersive roadshow, where consumers walked through an interactive house and office to discover how to save energy and money in their home and business. Greeted on arrival by E.ON Brand Ambassadors, consumers were given an Energy Challenge game card, and invited to discover the answers to five energy-saving questions inside the interactive ‘house’. Consumers could explore a fully-equipped kitchen, living room and office, in which energy-saving messages are creatively positioned on relevant items such as ‘only boil enough to fill the cup’ coasters and ‘keep the lid on whilst cooking vegetables’ recipe page. The experience ended in the outdoor E.ON Energy Oasis where bean bags, deck chairs and head massages were on offer for people to ‘relax and save their own energy’. At the end of their experience, consumers were rewarded with an E.ON branded energysaving light bulb and an activity sheet for children to help them start making energy savings at home. Positioned beside the Energy Challenge house, BEcause created a “Wind of Chance” game, that brought to life E.ON’s current TV ad campaign, “Wind of Change”. Here, consumers were challenged to enter a ‘Crystal Maze style game’ in a glass-fronted, E.ON branded beach hut. Contestants had to collect as many red flying tickets as possible in 20 seconds, during which music from the ad plays for everyone to hear. Prizes included eco kettles, power-down plugs and energy-efficient children’s lamps. The E.ON Experience toured for a total of 10 days visiting London’s Covent Garden, Liverpool’s Williamson Square, Chapelfield Shopping Centre in Norwich and Fargate in Sheffield.
The Results
• More then 3000 consumers completed ‘Energy Challenge’ gamecards
• Hundreds of people took part in the ‘Wind of Chance’game
• 3000+ energy saving light bulbs distributed
• Between 5–7000 consumers reached
