Perrier at Boujis
Perrier
Perrier at Boujis
The Brief
Position Perrier as the ‘adult alternative soft drink’ amongst London’s clubbers. Raise the profile of the Perrier brand and gain distribution in a highprofile London bar or club.
The Solution
An exclusive Perrier-themed evening at trendy London nightspot Boujis was created. Glamorous Brand Ambassadors dressed in Perrier-green cocktail dresses welcomed guests on the green carpet before handing them a branded poker chip for a complimentary Perrier cocktail. ThePerrier theme continued inside, with VIP tables filled with Perrier bottles, Perrier’s bottle-shaped trees placed throughout the club and stylish green wall lighting throughout. Brand Ambassadors chatted to clubbers about their drinks preferences and identified one of three Perrier cocktails that would be most suited to their tastes. The cocktails (designed and mixed by cocktail maestro Dale De Groff) were prepared by professional mixologist Rebecca Almqvist and served to guests at their tables. To add extra exclusivity to the evening, clubbers were then treated to a live set by world-renowned DJ Dimitri from Paris.
The Results
Nearly 500 consumers were directly engaged throughout the evening and served Perrier cocktails – representing 88% of the guest list for the night.
Position Perrier as the ‘adult alternative soft drink’ amongst London’s clubbers. Raise the profile of the Perrier brand and gain distribution in a highprofile London bar or club.
The Solution
An exclusive Perrier-themed evening at trendy London nightspot Boujis was created. Glamorous Brand Ambassadors dressed in Perrier-green cocktail dresses welcomed guests on the green carpet before handing them a branded poker chip for a complimentary Perrier cocktail. ThePerrier theme continued inside, with VIP tables filled with Perrier bottles, Perrier’s bottle-shaped trees placed throughout the club and stylish green wall lighting throughout. Brand Ambassadors chatted to clubbers about their drinks preferences and identified one of three Perrier cocktails that would be most suited to their tastes. The cocktails (designed and mixed by cocktail maestro Dale De Groff) were prepared by professional mixologist Rebecca Almqvist and served to guests at their tables. To add extra exclusivity to the evening, clubbers were then treated to a live set by world-renowned DJ Dimitri from Paris.
The Results
Nearly 500 consumers were directly engaged throughout the evening and served Perrier cocktails – representing 88% of the guest list for the night.
