About Us
BE Different.Experience, intelligence and energy are values that define BEcause as a highly effective experiential marketing agency. Our aim is simple: helping you to benefit from what we do best - strengthening the relationship between brands and consumers through creative and targeted live marketing programs.
We create engaging, real-life interactions between brands and consumers where every sense is targeted and every emotion engaged to challenge perceptions and cause a positive change in behaviour.
BE Different – What we do
In order to deliver consistently outstanding results we have developed:
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A leading, privately owned, experiential marketing specialist agency based in central London, employing 50 full-time staff, with a rapidly growing turnover and an increasingly impressive portfolio of clients.
We are different to other agencies, BEcause…
...Of the quality, creativity and effectiveness of our experiential thinking and delivery, which is well recognised - we are the UK's most-awarded experiential marketing agency in 2005 & 2006.
...Of our dedication to measurement. We partner with leading experts to ensure we lead the market in this area. We are one of the few experiential marketing agencies that has a rigorous measurement process and believe 'those who measure, evolve'!
We attract, motivate and develop the best people in the UK to work with our clients. We are one of the few agencies that has it's own in-house staff management team and we jealously guard our in-house portfolio of Brand Ambassadors which has been refined over 18 years of careful management.
Our agency is built on a culture of continuous improvement and like our clients, we learn and apply, review and share (all with the aid of technology, experience and ability - in real time).
Shorter history
1985 - MHP was founded as a staffing agency servicing the needs of the media sector
1995 - Management buyout by Sharon Richey (current Managing Director)
2003 - Re-launched as LoewyBe, realigning our strategy, and started working with clients direct
2004 - Won the Gramia's Field Marketing Agency of the Year award
2005 - We became the most awarded experiential marketing agency in the UK
2006 - For the second year running we were the most awarded experiential marketing agency in the UK
2007 - To keep the agency at the forefront of the rapidly evolving experiential sector we re-launched as BEcause experiential marketing
2008 - We were busy working hard attracting the best talent to deliver success for our clients, and it all paid off. BEcause we're now recognised as Investors in People, were awarded Media Employer of the Year and Growing Business Awards for People and Performance. And we worked out that we got 25 million people talking in 2008!
2009 – We’re now focussing on winning and building on our ever-increasing client list and getting more people talking!
Team
Managing Director - Sharon Richey
Sharon Richey is one of GB's 2005 Young Guns - She was recently named one of 50 Top UK Entrepreneurs by Growing Business and featured in The Observer as one of the UK's dazzling individuals who have achieved success in their field. She's also a proud new mum.
Business Director - Joss Davidge
Joss Davidge has 20 years of blue-chip FMCG Markeitng experience working for such businesses as Unilever, Kraft and Ginsters. Having had spent 3 years agency side, he's successfully the gap between agency and client thinking.
Finance Director - Tanya Edward
Tanya Edwards brings over 15 years experience in running finance departments of marketing services companies. She's also one of Wales best exports.
Brand Ambassadors
- We are the conduit between your brand and its consumer. Our people deliver your brand message to your audience in an interactive manner that is captivating and memorable and ultimately influences their buying behaviour.
- We place huge emphasis on the quality of our Brand Ambassadors (BAs)...and are confident we have the best in the industry
- Our in-house staffing division hand-picks and trains BAs from our portfolio for each brief. There is no sub-contracting to third parties
- We have a database of almost 1,000 Brand Ambassadors recruited nationally - of which we have 500+ family members (who work exclusively for us)
- All of our BAs are interviewed and trained face to face
- All dedicated team members undergo personal briefing & training
- In addition we offer specialist training that includes body language and influencing skills
- These charismatic individuals are experts in building relationships with consumers and the trade, leaving a lasting impression for all the brands they represent
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Rebecca Osam - London Quote: "I love working for BEcause, because they give me fantastic and fun campaigns to work on " |
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Josh Conner - London Quote: "I've been working for BEcause for 5 years and have worked on a variety of campaigns. I love working with BEcause, because their professional and really look after me." |
Our approach-Delivery
Great work, that consistently delivers against brand objectives, is a balance of creative inspiration & excellence at implementation.
Our awards history proves that at BEcause we have the right approach and balance of skills, from brief to evaluation, to truly deliver breakthrough programs.
“Winning the ‘Best Event Marketing Campaign Worldwide’ at the Globe Awards (Marketing Agencies Association Worldwide) shows we’re at the forefront of this dynamic discipline” Sharon Richey, Managing Director.
A balanced process is critical to delivering long term brand growth
Intelligent planning ensures that your brand will communicate with its consumer at the right time and in the right place while your consumer is in the right mindset.
To achieve this BEcause invests significantly in information solutions and our people understand the science of experiential marketing.
“IT has made the implementation of experiential programs much more dynamic. We can keep a close watch on the progress of the activation (along with our clients) and can make adjustments based on up-to-the-minute information.” Alison Nolan, Operations Director
Our approach- Brand Ambassadors
Our Brand Ambassadors deliver your brand message to your audience in a manner that is captivating and memorable and ultimately influences their buying behaviour.
Our in-house staffing division hand-picks, interviews and trains teams from our national portfolio for each brief (we never sub-contract to third parties).
Within our database we have 500 ‘family’ members who work almost exclusively for us.
All dedicated team members undergo specialist training that includes body language influencing skills and sales.
Our approach-evaluation
‘Those who measure, evolve’!
Experiential activity can be closely measured and allows us to chart the success of each program.
In order to show an impressive return on investment it requires not only experienced & dedicated account management but also a highly evolved evaluation infrastructure.
We invest heavily in robust evaluation programs, working with many market research partners to evaluate the impact of experiential activity on a range of variables (including consumer purchasing behaviour, brand commitment, word of mouth and brand image).
15 years ago experiential marketing wasn't a term anyone had really heard of. That has changed and today everyone is talking about it!
But it's only recently that the idea of actively designing brand experiences to change brand perceptions and behaviour has really taken off.
Experiential marketing injects emotion and engagement into face to face marketing. It's about brand conversation, not product distribution. It is one of the most powerful medium for influencing purchase because it is the most engaging form of communication.
It is a fantastic way for brands to open up a personal dialogue with their consumer and it can be the start of a new relationship or a great way to rekindle an old friendship.
The word of mouth effect of experiential marketing is one of its most impressive benefits. Never underestimate the power of conversation.
About XM – The future
Experiential marketing will become increasingly central to brands’ marketing programs as the communication marketplace evolves.
Media fragmentation is accelerating and it is becoming ever more difficult to reach target audiences via mass media channels.
As competition for share of attention intensifies passive one-way media will continue to be ignored (or even actively rejected) in favour of more relevant and engaging approaches.
Consumers will continue to opt (in increasing numbers) for personal, interactive forms of marketing, such as live communications and digital, where ‘conversation’ is king!
Experiential marketing must be viewed as more than just the moment of live interaction itself. It needs to be seen as a platform for sustained and lasting CRM programmes with relationships being nurtured and developed through creative on-going dialogue.